How to Make CBD Label for Tincture Oil Bottles?

October 2, 2021 2021-10-03 13:08
how to make cbd label

How to Make CBD Label for Tincture Oil Bottles?

How to Make CBD Label for Tincture Oil Bottles?

CBD oils have sored in popularity after the 2018 farm bill that legalized the use of different CBD products derived from hemp that contains less than 0.3% THC (the substance that gives you a high). If you are a farm owner or someone looking to market your own CBD oil products in tincture bottles, you might be wondering how to design CBD labels for your tincture oil bottles.

Since you have never designed a label, you might not be sure about the rules and regulations on one hand and the actual design of the label on the other. As someone who has been designing CBD product packaging and bottle labels for the past 3 years, I am going to tell you everything you need to know how to make CBD labels and brand your first batch of CBD oil products.

To design your first CBD oil label, you have to follow these steps:

  • Select your CBD oil (potency, flavour, mix etc).
  • Select suitable bottle type, color and size.
  • Know federal and local regulations regarding sale of CBD products.
  • Gather all the text you want to put on the front and back of your label.
  • Select appropriate design software (photoshop, canva, etc.) or hire a professional label designer.
  • Finalise your design and get your print files.
  • Find a label printer (in your locality or online)
  • Print and receive your labels and put them on your bottles.

Of course for someone who is doing this for the first time, this might seem a lot of work but I am going to break each step down to its bits and show you what to do to get through each step. Let’s begin.

Select your CBD Oil type

Before you can design your label, you have to decide the type of CBD oil you are going to market. This is necessary because the label design and the information you put on the label depend on it.

There are three major types of CBD products; CBD isolate, full-spectrum and broad-spectrum. They vary in their contents and use cases. It is also important to know your market and your potential buyers and their pain point so that you can select the product that solves their problem.

Once you decide what type of CBD oil you are going to market for a specific use case, it’s time to move on to the actual branding part.

Select your bottle type, color & size

The next thing is to select the bottle type and size you are going to use. Most companies and sellers use amber glass tincture bottles with a dropper head (see image below). These bottles are commonly called Boston round dropper bottles.

SIZES: These bottles come in different sizes among which 10ml and 30ml sizes are the most common. Manufacturers also mark these bottles in oz. 2oz and 4oz Boston round bottles are pretty common.

Once you select the size of the bottle, you can easily determine the size of the label. Most bottle manufacturers provide a label diecut template that you can use for accurate sizing. Just throw them an e-mail and they will send you a PDF diecut file for the bottle.

If they don’t, you can determine the label size by wrapping a piece of paper around the bottle and cutting it to an appropriate sizing. Normally, the label covers the entire circumference of the bottle and 80% of the height of the bottle body (If you are in any doubt, you can always shoot us an e-mail for a free consultation on our Contact Us page and we will be happy to assist you)

COLORS: You can get the glass bottle in different colors as well. Amber is the most commonly used color. Some people prefer clear bottles and some go for blue. Color is more about aesthetics and the way you want to brand your product. Do remember that your label design should complement the color of your bottle.

Know the CBD labeling requirements

Since you are going to start your business in a highly controlled substance, it is of utmost importance that you familiarise yourself with the local, state, and federal regulations regarding packing and selling Hemp derived products.

Since CBD is still an infant industry, there is a lot of confusion between federal and state laws. Some often contradict each other and might create confusion. For example, the FDA (a federal agency) prohibits labeling and selling CBD products as “dietary supplements”. However, nearly half of US states allow CBD in edibles as a dietary supplement and these numbers are growing day by day. More and more states are introducing legislation to make it easier for companies to get into the business.

While doing your own research, start with the FDA regulation on the sale of CBD products. Once you understand the federal regulations, head over to your state agency website and see if they have any specific regulations that might supersede or contradict the FDA.

Although it’s a good idea to do your own research first, we would recommend consulting an experienced attorney that can give you a better and final overview of the latest legislation. Make sure the attorney has some experience dealing with the FDA and related laws.

Write down What needs to be on a CBD label

Now that you are fully aware of the laws and regulations, your next step is to write down all the text you want on your label. Here are the important sections you will need to write down:

Front side

The front side of the label is the most important one from a branding perspective. This is the side your customers will look at first. It should be elegant, vibrant and should convey what your product is and what it should be used for.

On the front, we usually put the following information:

  • Brand logo
  • Product name
  • USP or promenent feature (if any)
  • Net weight

Right side

On the right side, the best industry practice is to put a Nutrition fact table, ingredients, manufacturer’s address, and barcode/QR code. The barcode is necessary if you are going to sell your product on Amazon since they require one. A QR code can be used to direct people to your brand website or Facebook page for information and contact.

Left side

On the left side, we normally put information that helps people how to use the product, any caution or warning including the mandatory FDA warning.

You can also use different industry-specific logos and icons (like contains THC logo or Recyclable logo) at the bottom to make your label compliant and professional. Some states have legal requirements for specific icons to be put on labels like in California, you have to put a cannabis warning sign on each label. Some other symbols you can consider are:

  • 100% Natural
  • Vegan
  • GMO Free
  • Made from recycled materials 
  • Sourced Responsibly 
  • Sugar Free
  • Made in USA

If you are not sure about what to put on your label, Contac Us for a free consultation and we will be happy to send you a few templates to help you out.

Select a design software

Now comes the design part. I am assuming you already have your brand logo created (if not, you can use Canva to create your own logo or contact us for help).

First, you have to see how much budget you have for the design of the labels. If you have allocated a good budget for a professional design that meets industry standards and looks good on the shelf, you can hire a professional product label designer (like us) to help you with the design.

If you are under budget, I would suggest two ways to go about the design.

  1. Learn Adobe Illustrator/Photoshop: Professional labels are created in Adobe Illustrator or Photoshop. I would highly recommend using Illustrator because it is a vector software and results in high quality print. Photoshop, on the other hand, is primarily an image editor. Though you will be able to create a label, it won’t print in high quality. You can find a lot of youtube videos to learn label design in Adobe Illustrator. You will need some practice to be able to design a good quality label.
  2. Use Canva: Canva is a life saver for people who don’t know much about design softwares and wants something they can use without putting much efforts into learning the software first. They have prebuilt templates that you can use. For best results, I would suggest subscribing to one of their Pro montly plans as it opens a lot of premium templates that you can use.

Finalise your design and get your print files

Once you design your label in either Illustrator or Canva, you have to get your print files in vector PDF. This part is important because if you send an image of your label to your printer, it will come back as blurred and of low quality. Images are NEVER used for printing. For printing, you always use a vector file (PDF or AI format)

If you already have a label printing company in your mind (details in next section), you can send them a quick e-mail and ask which format they would prefer the print files to be in. Most printers can print PDF files quite easily. Some require source files in AI format. Some have other specific requirements about outlining the fonts and embedding the design elements. It can easily get confusing but a good rep can walk you through the process.

Find a label printer

You are almost there. Once you have your print files, your last step is to find a suitable printing company for your labels. There will be a lot of local businesses in your driving distance that print bottle labels. Just do a quick google search, call a few and ask for a quote. If they are nearby, you can drive up to them and see some physical samples of similar product labels they have printed before. Maybe they can print you some samples before you order a batch print.

Alternatively, you can print your labels online by uploading your artwork. There are many label printing companies that can print and ship you your labels and very affordable rates. Sheetlabels and OnlineLabels are two companies that many of our customers have used with satisfaction.

An important point to note here is the selection of your label material. Depending upon the printing company, you will have the option to print your labels on a variety of materials including BOPP, laminated paper, gloss or mat finished, and waterproof paper. Some labels are also printed directly on the bottle surface. The printer will be able to guide you depending upon your product’s shelf life, use case, logistics, etc.

Put you CBD labels on bottles

This part will be the most exciting part for sure. You have gone through all the hassle to finally get your labels designed and printed and now you can put them on your bottles. Follow the label manufacturers’ guidelines to put the labels on your bottle either by peeling off the adhesive sticker or by using a recommended glue.

Hurrahhh.. You are done!

We hope you will find this short guide useful. If you feel lost or confused about any of the above steps, you can always reach out to us for a free consultation and we will be happy to guide you. We have been designing CBD tincture label bottles since they become a thing and know the industry in and out. You can see our design portfolio for some inspirations as well.

Leave a Reply