How to Design a Supplement Label?

October 14, 2021 2021-10-30 8:38
How to design a supplement label

How to Design a Supplement Label?

How to Design a Supplement Label?

Vitamin supplements play a vital part in our well-being, and the demand for great products is skyrocketing. More players in the market mean divided attention. So, getting creative with your supplement label design is something you must consider. In this article, we are going to discuss a practical step-by-step way on how to design a supplement label to stand out in the market.

A supplement label has a few essential ingredients that you should first collect before you start designing it. I will explain each step further in the blog post.

  1. Finalise the supplement you plan to sell (For example, CBD Gummies, Brain Boosters, Estrogens, Collagens etc.)
  2. Find a supplier. The supplier will provide all text, templates and label requirments.
  3. Finalise your supplement potency, flavor, category concerning the supplier catalog’
  4. Finalize your company name and make a logo.
  5. Finalize your product name.
  6. Gather some inspirations.
  7. Finalise your supplement bottle (Supplier may help) and finalise the label size according to your bottle size.
  8. Make a simple draft on a canva or illustrator. Add some twist & fun.
  9. Place it on a mockup like your final bottle to see your design in action.
  10. Make sides of the label, add address, supplement facts, barcodes, expiry, and any disclaimers if required.
  11. Make final adjustments. DIY or hire a profesional.
  12. Make PDF print files, get them approved by the supplier or any regulatory body if required.
  13. Ask the supplier to print the labels or find a printing company.

So there is a lot more to consider when designing your supplement label design. I am now going to discuss each step in detail.

1. Select your supplement

The first thing you need to do is finalize the supplement you are planning to sell. There are many forms of dietary supplements, such as capsules, tablets, and gummies, as well drinks and energy bars. Vitamins D and B12, minerals like calcium, iron, herbs like echinacea, garlic, and products such as probiotics and glucosamine are some of the most popular supplements. Below are a few more to give you an idea.

  • CBD Gummies
  • Collagens
  • Protiens
  • Sleep and well being
  • Brain Boosters
  • Pain relief
  • and many more

So it is essential to finalize the type and form of supplement you are going to sell. The final design will depend on the selection you make. A label design for a drink will be different than a sweat gummies.

2. Find a supplier

Finding a supplier just after finalizing your supplement type is significant. Finding a supplier will save you a lot of time and resources. Most of the time, the suppliers have a catalog listing all of the products they sell.

You can select your supplement concerning the supplier catalog. The selection may also include the flavors, potency, and other features of the supplement.

The best part of finalizing a supplier is that they will provide you with all related text that needs to go on the label and packaging. They will also help you with all regulatory requirements for the final label.

Most of the time, the suppliers have premade templates for each of the supplements they are selling. The templates have all ingredients, supplement facts, usage guidelines, and other benefits like all-natural, vegan-friendly GMO-free, etc. The template may also have any regulatory text that needs to go on the label.

3. Select supplement features

Once you have the catalog from the supplier, you are in a better position to finalize the features of the supplement you plan to sell. These features may include the potency flavors and other benefits of the supplement.

Selecting the features is important because it will help you in the design part and may help target your audience more effectively.

4. Company Name and Logo

Ok, so every supplement label design will always start with a logo on top. You can get creative with the logo placement and place it at the bottom, or side, or in a vertical position, but we will get to that later.

So, a logo design will need a brand name first. You can select an appropriate name of your company concerning your target market, marketing strategy, or product. You can check this excellent Forbes article on how to choose a company name here.

Just make sure it’s not too long or complex. Once you have the name, you will need to design your logo. You can use an online service like placeit.com to create a logo or contact us to design a cool logo for you.

If you are on a tight budget, you can also select a nice font, write your company name and put a “period” at the end. This will look very professional, and no one will doubt that you designed it in 5 secs. Have a look at the example below. The font is Gallery.

5. Finalise your product name

Ok, so once you are done with your logo and brand name, you may also need your product name. The product name is not that tricky, and it shall be significantly related to the product itself.

For example, a supplement for better sleep can have a product name as “Sleep Tight” or “The wellness of good sleep” or “Calm Sleep.”

There are a few things to consider while you decide on your product name. For example, “Calm Sleep” is a claim and shall come with a disclaimer. So, it will come with a * and disclaimer at the back. So it will be “Calm Sleep* ” and the disclaimer can be written on the back like this:

*Not tested and approved by FDA (You will need appropriate disclaimers concerning your local drug regulatory authority)

So these are a few things to consider while you are naming your product. You won’t need this disclaimer for names that explain the product. Like “Collagens” or “CBD Gummy.” But “Beauty Collagen” is a claim, “Pain Relief Gummies” is a claim.

6. Gather ideas

This may not sound like something important, or you might think, “why to copy others, I want to make something different!”.

This is a valid point, but you are in a position to create something new when you know what’s already out there.

The main goal of gathering ideas is to see what’s trending in the supplement design space.

Behance.net is my favorite space to look for inspiration. I take my inspiration from all types of designs. Like there is no shame in looking into a juice pack design when looking to make an excellent label for your supplement.

So, make a mood board and collect a few great designs to set a direction for how you want your final design to look.

7. Select your bottle or jar

The is to finalize your bottle or jar. Sometimes the supplier provides appropriate bottles or jars for the supplements. If your supplier is not providing these, you will have to select according to your requirements and taste.

Selecting your bottle is essential for the exact label size for your supplement. There are a few precautions you should take care of to avoid any trouble.

  • Select a bottle without a tappered end for simple label sizing
  • Avoid non-conventional shapes
  • Avoid very unique bottles as its hard to find suppliers when you grow and difficult to mockup
  • Get quotes for minimum MOQs and for bulk order
  • Try to select jars which can be used for different products to reduce cost

These are a few things; I will be writing a detailed article on selecting a bottle or jar for your supplements.

8. Make your first design draft

Getting started on your design can be very tricky and challenging when you don’t know how to start.

You don’t make a design in a single go. You always start with a first draft to get things going. I have a straightforward approach that I utilize when making the first draft for a supplement label. It’s like this.

BRAND LOGO

PRODUCT NAME
BENEFIT 1 | BENEFIT 2

Flavor

Size (200g or 60 Tablets)
Dietary Supplement

_ _ _ _ _ _ _ _ _ _ _

You can either use canva.com to make your first draft or adobe illustrator.

So, the first thing to do is make a plain label with the above info concerning your own supplement. You will see that your label will automatically start to get in shape.

To add a little twist, you can add a beautiful background from freepik.com or an artwork related to the flavour. The background can be related to your supplement, for example a night sky for a supplement of sleep wellness.

9. Place it on a mockup

So now its time to see your design in action. For that, you will need a mockup file, mainly in PSD format and place your design on it to see how it looks. You can get free mockups online. All you have to do is google “Supplement mockups free”.

Obviously, you will have to learn photoshop basics to do that, but there is a way around. You can also use an online service known as Place It to paste your design on a mockup to see how it looks. If you are good with just checking out, then no need to buy a subscription, as the only problem with free version is some watermarks, which I hope you can live with at this phase of your supplement label design.

10. Make your supplement label sides

So, now its time to add sides to your supplement label. The sides should have the following info.

  • Usage guidelines
  • Storage guidelines
  • Ingredients
  • Supplement facts
  • Batch No. and Expiry
  • Barcode
  • Company Address
  • Disclaimers, if any
  • A few benifits of the product
  • Symbol for how long the product can be used after opening it (3M, 6M, 12M etc)
  • Other symbols like Vegan Friendly, GMO Free, All Organic etc.

The template from your supplier will have the supplement facts. If you did not get a template from your supplier, you can just ask them for these things and they will be able to provide it.

11. Final fine tuning

Ok. so now you have a presentable shape of your label with the first draft of the front and the sides ready. The next thing to do is review what you made. Make final tweaks, change colors, play with fonts to get the look you are looking for.

Try combinations of fonts, thickness from the inspirations you have collected. This can save you a lot of time for testing different combinations.

If you are still not sure and not able to get the look, you can hire a professional. Luckily, we at Kulki Creatives are specialised in Supplement Label Design. You can contact us for a quote. You can even reach out to us to give you a feedback on your design for free. We will love to connect with you and hear back from the community.

12. Make Print Files

If you have hired us or a professional, just ask them for the print files and they will make a complete package for you.

If you are still doing it your self, then make a PDF print file of the label you have designed. Make sure, the size of the label is according to your bottle or jar.

You will have to do a little googling on how to make an exact size in the tool you are using to make your label. Make sure, you are using CMYK colors, and RGB colors are screen based and can not be printed.

Once you have made your printing files, don’t forget to share them with your supplier to get a feedback on all regulatory requirments. You may have to check your local regulatory rules to see if you need an approval from your local drug control regulatory firm.

13. Find a printing company

Again, your supplier is the best person to contact in the first place before serahcing out for a printing company. Sometimes, they provide the service of printing and packing your individual supplement bottles. If they don’t do this, they will have some great leads.

If you are still not sure, there are multiple online companies providing label printing services. Onlinelabels.com is one of them. Make sure to get a few samples before going for the final batch. If you are facing any issues with your printing company and are not sure what to do, you can always contact us for help. We normally reply in less than six hours.

I hope this guide was helpful. Dont forget to reach out if you have any thing specific to ask. Our team will like to reply to your quries for free.

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